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Category: Marketing with the iScrap App


Are customer requests landing in a Black Hole?

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Customer service for all companies is important and  responding to customer requests should be priority.  In our scrap yard outreach, we’ve often found that contact information on websites and emails are often outdated and  overlooked especially when there are staff changes.   When iScrap App accounts are created there is usually an email created for the account and at times a separate contact for customer requests.  It’s important to know that the customer request email should be ” manned” – meaning an email account that is is viewed daily, if not hourly and tied to a mobile phone so its checked often.  Many companies use an ” info@” email address because it’s simple to set up and doesn’t specify any individual, but often additional emails are created for individuals and the info@email address is overlooked. If you don’t want to publish your own email address, have your general email address forwarded,because by deeming that email account as the ” Black Hole”  even accidentally is an opportunity to lose business rather than gain it.  So if you have changes in staff, company names or email addresses, make sure to update the contact information companywide.

Real Time Customer Requests Worth Responding to…

Customer requests in DashboardCustomer requests that come through the iScrap App  could be for a material quote, pictures of fork lifts, cars, trucks, heavy equipment or machinery.  Getting these customer requests can help determine the size of a container they may need, what pick up costs might be incurred or if  they should transport the materials themselves. It’s also another way of tracking where a customer might have come from.

 

Suggested Survival Skills from the Pro’s

In this month’s issue of Scrap Magazine, ISRI published an upbeat article entitled Survivor Skills, Essential Tools for Outlasting the Harsh Business Climate.

In this article, several scrap industry veterans discussed how to deal with diminished business, financial stabilization, purchasing changes and the essentials of basic customer service.   “Customer Service has always been an important facet of our business” says Tom Buechel, founder of the iScrap App and owner of Rockaway Recycling. Customers can choose any scrap yard to sell to, you have to develop relationships to keep them coming back.”

Survival Tips from Experts in the Industry

It seems ISRI Industry veterans agree. In the December article, Rocky Mountain Recycling, GM Brian Henesey stated “Recyclers don’t have the power to change the current market. But they do have control over how they maintain their relationships with customers, suppliers and industry partners.”  Smart Recycling Management, Jim Wiseman agrees that “The personal touch might turn into business down the Line.”  It does seem they all agree that staying optimistic, focusing on your unique qualities and providing good customer service is key to maintaining business.

Another key factor to maintaining business is to stay on the radar screen. Making small investments to keep your name in front of customers now even during this business climate. Sometimes by being totally absent is an even bigger mistake, customers may assume that you’re no longer in business.  Using low cost services like the iScrap App can give you an online presence without a huge impact to your baseline budget.

The Scrap article has good insight into today’s market, suggestions from the pro’s on how to move forward and optimism for companies to dig deep and not give up.

iScrap App Year In Review

2015 iScrap App Year in Review

Take a look at the iScrap App Year in Review.

Learn what areas have the most active users.  Millions of pages were viewed this year by Millions of Users. If you’d like information regarding your area, call the iScrap App to get a report on your metro region.  Click here To learn more about the iScrap App and if you want to get started on a 30 day trial go to our sign up page

Joining the iScrap App connect you with scrap metal recyclers of all kinds. We have consistent online traffic due to our ongoing website promotion and social media tactics.  Another great fact is that the iScrap App is mobile friendly and delivers information to our uses while they are on the go.  As seen in the iScrap App Year in Review, 68% of our visitors are using mobile devices. iScrap App delivers them the information they need to find a scrap yard that satisfies their needs current need whether its for ferrous, non ferrous or electronic scrap.

 

 

 

 

Broad Based Directory Ads Are A Waste Of Money

Years ago having a phone book directory was a mandatory part of any business plan. Now the Yellow Pages are hardly being printed any longer, because you can get any information needed digitally.  The Yellow Pages digital options are yp.com, yellowpages.com,hibu,com, supermedia.com  and several other similar companies. If you’re purchasing a YP.com listing for your scrap yard, they’ve most likely ‘wowed’ you with big numbers.

All in all it can look extremely impressive and why wouldn’t you want to be included in one of the largest online networks available? But…

Why pay for everyone when all you want are scrappers and contractors ?

We investigated the costs last year and received a quote for a scrap yard location in New Jersey. Printed yellow page directory The quote was for Scrap Yard X to be listed targeting a large NJ Metro Zone composed of approximately 2.7 Million people.(That’s the WOW factor). The scrap yard would be listed under Recycling Centers, Scrap Metals and Wholesale Recycling. Each category cost $328 per month.  If you add a Red Bolded Heading– add another $40 per month.  For our Customer X to appear in those same three categories on mobile devices that’s another $160 per month.

Sub Total = $528 per month

Continue reading

25% of Workforce Demands Digital Content

25 of Workforce Demands Digital Content

Reach Young Peddlers on Mobile Devices with Your Scrap Yard Digital Content

According to a new Pew Research Center Analysis of the US Census bureau,Millennials (Adults ages 18-34)  will soon be the largest share of the workforce totaling 80 Million Americans or 25% of today’s workforce. This generation is the first to consume digital content almost their entire lives and  they expect to do business digitally as well. They like smart and brief direction, choose to communicate in writing rather than face to face,and are active on social media sites.

What does this mean to your scrap yard? Continue reading