Let’s face it, the scrap industry isn’t the “prettiest” industry out there, there are some key features and important values in it so getting in front of customers is important.When advertising your scrap yard you need to determine what makes your business different and why should a customer choose you. Those differences in your business is what you should display to your potential clients to earn their trust and eventual business.
Marketing a scrap yard in today’s world, can be overwhelming with all of the different options that are available to you. It can be frustrating trying to gain new business, let alone where to look for it first. As a scrap yard, you probably rely on the loyalty and continued relationships you have with your current customers to stay in business. However, what about getting new customers. Where do you look? How do you get them?
Marketing Options for Scrap Yards
There are several options and proven ways to get new customers driving up to your scrap yard or calling you for a new container to be dropped off.
Join business associations like ISRI (Institute of Scrap Recycling Industries, Inc). There are local chapter meetings which can introduce you to other yard owners and associated businesses that can assist you in business growth.
Get listed in your local online directories: Manta, Yelp, Google, iScrapApp. Directories tend to show up in online searches first, so make sure the information about your business is correct and utilize the features they offer to enhance your profile. This may be the first place someone finds you- so make the best of it.
Get listed in industry directories. Industry directories are key because they offer specialized information to the user. Again make sure your listing is correct and useful.
Create a mobile friendly website. Most searches are done using a mobile device, so having a mobile friendly easy to use and navigate website is important.
Create social media accounts like Facebook, Twitter, Google + so you can communicate with customers interested in your business. Not everyone communicates the same way, so having multiple ways for customers to connect with you and contact you is important.
Make sure your location has signage identifying your business.
Engaging your Fans & Followers
Why Your Scrap Yard Needs Social Media