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Is Convenience Your Only Selling Point?

When it comes to your scrap yard, are customers choosing your yard just because it’s there?  Are you situated next door or across the street from another scrap yard? If so why do they choose you?

In the scrap metal industry, customers tend to make choices strictly by price, they will chase the 5 cent per lb. difference for almost any quantity. But when prices are low and there’s no margin to provide special tiered pricing, are customers then flipping a coin on who to do business with?

It’s time to start developing your brand and give customers a reason to choose you.

What makes your company unique?  

Is it your customer service? Your experience in the industry? Your marketing skills?

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What actions are you taking to share this information with potential customers? Take the time now while business is slow and you have the time to develop and build a scrap yard mission statement.  Think about why you’re in this business to begin with and what you have to offer.  Do you specialize in something specific? Is your yard open when your competition is not?  Are your scales certified? Can you analyze materials to provide customers accurate pricing?  Without realizing it, you may have an extraordinary selling point that will attract customers.

Once you have your mission statement defined you need to develop a plan to share it with your potential customers.

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25% of Workforce Demands Digital Content

25 of Workforce Demands Digital Content

Reach Young Peddlers on Mobile Devices with Your Scrap Yard Digital Content

According to a new Pew Research Center Analysis of the US Census bureau,Millennials (Adults ages 18-34)  will soon be the largest share of the workforce totaling 80 Million Americans or 25% of today’s workforce. This generation is the first to consume digital content almost their entire lives and  they expect to do business digitally as well. They like smart and brief direction, choose to communicate in writing rather than face to face,and are active on social media sites.

What does this mean to your scrap yard? Continue reading

Studies Prove iScrap App Increases Customer Connections

3 studies prove iScrap app increases customer connections

iScrap App Studies Three Companies and Proves Increased Customer Connections

In a recent year over year comparison, the iScrap App found three companies with multiple locations to have overall increases in customer connections ranging from 20-60%. Each company had positive increases in company listing clicks, container and car pick up requests, and listings appearing in organic search results directing users to their iScrap App listing.

New iScrap App Features Will Create Further Awareness

iScrap App listings provide scrap yards with the opportunity to create a custom profile about their recycling services.  In addition to standard contact information, Premium listings detail materials purchased, & can link to social media and a company website.  Peddlers also have the ability to connect with the scrap yard via email, send container requests and car pick ups too.  Recent new features give yards the opportunity to add up to 20 photo’s, their company logo and 5 video links.  Trading capabilities are also a feature through our member dashboard.  No other online service provides this many features at the same price point as iScrap Online. All these features have lead to increased customer connections over the prior year.

All of the companies studied had the following in common:

Listed on the iScrap App for a minimum of 1 year

Having a mix of yards publishing prices, using the National Average Price Page and “Call Us”.

Custom Pin Placement

Regional strength (having numerous locations within a metro area)

Competition in their direct region

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A Sticky Site Means Repeated Online Visits

You want repeated online visits to your website

Having a Sticky Site is a good thing, because it means your website is getting repeated online visits.

Whether you’re building your own website or have a company designing one for you, it’s important to to create new and fresh content that customers will want to see more than once.

Whether you’re posting new information about your scrap yard prices, updating photo’s on your website or adding a customer coupon for an upcoming event, each of these is considered new content. Not only is it interesting for your customers to view, its also viewed by search engines. Search engines are like internet reporters- they scout websites for new information and provide it back to you.  The new content boosts your interest level with the search engines and your website may be seen more often because content is new.

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