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Tag: manta


Broad Based Directory Ads Are A Waste Of Money

Years ago having a phone book directory was a mandatory part of any business plan. Now the Yellow Pages are hardly being printed any longer, because you can get any information needed digitally.  The Yellow Pages digital options are yp.com, yellowpages.com,hibu,com, supermedia.com  and several other similar companies. If you’re purchasing a YP.com listing for your scrap yard, they’ve most likely ‘wowed’ you with big numbers.

All in all it can look extremely impressive and why wouldn’t you want to be included in one of the largest online networks available? But…

Why pay for everyone when all you want are scrappers and contractors ?

We investigated the costs last year and received a quote for a scrap yard location in New Jersey. Printed yellow page directory The quote was for Scrap Yard X to be listed targeting a large NJ Metro Zone composed of approximately 2.7 Million people.(That’s the WOW factor). The scrap yard would be listed under Recycling Centers, Scrap Metals and Wholesale Recycling. Each category cost $328 per month.  If you add a Red Bolded Heading– add another $40 per month.  For our Customer X to appear in those same three categories on mobile devices that’s another $160 per month.

Sub Total = $528 per month

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Advertising Your Scrap Yard

Let’s face it, the scrap industry isn’t the “prettiest” industry out there, there are some key features and important values in it so getting in front of customers is important.When advertising your scrap yard you need to determine what makes your business different and why should a customer choose you. Those differences in your business is what you should display to your potential clients to earn their trust and eventual business.

iScrap app webskin for advertising your scrap yard

Marketing a scrap yard in today’s world, can be overwhelming with all of the different options that are available to you. It can be frustrating trying to gain new business, let alone where to look for it first. As a scrap yard, you probably rely on the loyalty and continued relationships you have with your current customers to stay in business. However, what about getting new customers. Where do you look? How do you get them?

Marketing Options for Scrap Yards

There are several options and proven ways to get new customers driving up to your scrap yard or calling you for a new container to be dropped off.

Join business associations like ISRI   (Institute of Scrap Recycling Industries, Inc). There are local chapter meetings which can introduce you to other yard owners and associated businesses that can assist you in business growth.

Get listed in your local online directories: Manta, Yelp, Google, iScrapApp. Directories tend to show up in online searches first, so make sure the information about your business is correct and utilize the features they offer to enhance your profile. This may be the first place someone finds you- so make the best of it.

Get listed in industry directories. Industry directories are key because they offer specialized information to the user.  Again make sure your listing is correct and useful.

Create a mobile friendly website.  Most searches are done using a mobile device, so having a mobile friendly easy to use and navigate website is important.

Create social media accounts like Facebook, Twitter, Google + so you can communicate with customers interested in your business. Not everyone communicates the same way, so having multiple ways for customers to connect with you and contact you is important.

Make sure your location has signage identifying your business.


Related Topics:

Engaging your Fans & Followers

Why Your Scrap Yard Needs Social Media

Claim Your Online Business Listings

While it may sound like a daunting task to find all of your business listings online, it would be very valuable to claim them on various and popular sites so you can ensure that the information displayed is correct. While you are making your website or social media pages you are assuming visitors will just find you. What you have to remember is, if potential customers don’t know about your scrap yard, how will they find your company information. The simple answer is they will search online for the type of companies in their area.

claim your listingConsidering that around 43% of Google searches are for local businesses, it is important that your presence is strong and your contact information is correct.

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