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Tag: scrap yard marketing


Suggested Survival Skills from the Pro’s

In this month’s issue of Scrap Magazine, ISRI published an upbeat article entitled Survivor Skills, Essential Tools for Outlasting the Harsh Business Climate.

In this article, several scrap industry veterans discussed how to deal with diminished business, financial stabilization, purchasing changes and the essentials of basic customer service.   “Customer Service has always been an important facet of our business” says Tom Buechel, founder of the iScrap App and owner of Rockaway Recycling. Customers can choose any scrap yard to sell to, you have to develop relationships to keep them coming back.”

Survival Tips from Experts in the Industry

It seems ISRI Industry veterans agree. In the December article, Rocky Mountain Recycling, GM Brian Henesey stated “Recyclers don’t have the power to change the current market. But they do have control over how they maintain their relationships with customers, suppliers and industry partners.”  Smart Recycling Management, Jim Wiseman agrees that “The personal touch might turn into business down the Line.”  It does seem they all agree that staying optimistic, focusing on your unique qualities and providing good customer service is key to maintaining business.

Another key factor to maintaining business is to stay on the radar screen. Making small investments to keep your name in front of customers now even during this business climate. Sometimes by being totally absent is an even bigger mistake, customers may assume that you’re no longer in business.  Using low cost services like the iScrap App can give you an online presence without a huge impact to your baseline budget.

The Scrap article has good insight into today’s market, suggestions from the pro’s on how to move forward and optimism for companies to dig deep and not give up.

iScrap App Year In Review

2015 iScrap App Year in Review

Take a look at the iScrap App Year in Review.

Learn what areas have the most active users.  Millions of pages were viewed this year by Millions of Users. If you’d like information regarding your area, call the iScrap App to get a report on your metro region.  Click here To learn more about the iScrap App and if you want to get started on a 30 day trial go to our sign up page

Joining the iScrap App connect you with scrap metal recyclers of all kinds. We have consistent online traffic due to our ongoing website promotion and social media tactics.  Another great fact is that the iScrap App is mobile friendly and delivers information to our uses while they are on the go.  As seen in the iScrap App Year in Review, 68% of our visitors are using mobile devices. iScrap App delivers them the information they need to find a scrap yard that satisfies their needs current need whether its for ferrous, non ferrous or electronic scrap.

 

 

 

 

Broad Based Directory Ads Are A Waste Of Money

Years ago having a phone book directory was a mandatory part of any business plan. Now the Yellow Pages are hardly being printed any longer, because you can get any information needed digitally.  The Yellow Pages digital options are yp.com, yellowpages.com,hibu,com, supermedia.com  and several other similar companies. If you’re purchasing a YP.com listing for your scrap yard, they’ve most likely ‘wowed’ you with big numbers.

All in all it can look extremely impressive and why wouldn’t you want to be included in one of the largest online networks available? But…

Why pay for everyone when all you want are scrappers and contractors ?

We investigated the costs last year and received a quote for a scrap yard location in New Jersey. Printed yellow page directory The quote was for Scrap Yard X to be listed targeting a large NJ Metro Zone composed of approximately 2.7 Million people.(That’s the WOW factor). The scrap yard would be listed under Recycling Centers, Scrap Metals and Wholesale Recycling. Each category cost $328 per month.  If you add a Red Bolded Heading– add another $40 per month.  For our Customer X to appear in those same three categories on mobile devices that’s another $160 per month.

Sub Total = $528 per month

Continue reading

The Value of Participating in Free Trials

Free Trials available on the iScrap App

Most everyone has tested a new product or service through a trial. Maybe it was a gym membership,a news subscription, a diet program, computer service or online advertising program.

The key to trials is to actually use them during the testing period.

Make sure to experiment with different tools to see if the product or service is worth the overall investment.  For example, the iScrap App offers scrap yards the opportunity to create a premium scrap yard profile to connect with peddlers and recyclers online.  You’ll get a secure login to access our member only dashboard and detail your scrap yard information, link your social media and website and upload photo’s to further enhance your online listing.  For 30 days you can monitor your online activity, respond to customer requests and inquiries and update your material information as often as you like.

Whether its an iScrap App trial or another product or service, make sure to ask questions, and communicate if you have trouble and need assistance. Your host company can most likely trouble shoot any issue you’re having and by keeping them informed only helps them provide better  products and services.

If your trial time has run out and you didn’t get around to taking a deep dive to fully understand the value, contact the company and ask for additional time. Most companies will allow you to do so- as they want the opportunity to prove themselves and earn your business.

If you’ve tried a product in the past, consider trying it again. Companies that want to grow have to continually update their products and services to stay in business so most likely any bugs you may have experienced have been worked out since you’re last go-round.  And if price is the issue,  rather than walk away, ask if there are any other packages available that might be a better fit.  If you don’t ask, you’ll never know.

25% of Workforce Demands Digital Content

25 of Workforce Demands Digital Content

Reach Young Peddlers on Mobile Devices with Your Scrap Yard Digital Content

According to a new Pew Research Center Analysis of the US Census bureau,Millennials (Adults ages 18-34)  will soon be the largest share of the workforce totaling 80 Million Americans or 25% of today’s workforce. This generation is the first to consume digital content almost their entire lives and  they expect to do business digitally as well. They like smart and brief direction, choose to communicate in writing rather than face to face,and are active on social media sites.

What does this mean to your scrap yard? Continue reading