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Tag: yellow pages


Broad Based Directory Ads Are A Waste Of Money

Years ago having a phone book directory was a mandatory part of any business plan. Now the Yellow Pages are hardly being printed any longer, because you can get any information needed digitally.  The Yellow Pages digital options are yp.com, yellowpages.com,hibu,com, supermedia.com  and several other similar companies. If you’re purchasing a YP.com listing for your scrap yard, they’ve most likely ‘wowed’ you with big numbers.

All in all it can look extremely impressive and why wouldn’t you want to be included in one of the largest online networks available? But…

Why pay for everyone when all you want are scrappers and contractors ?

We investigated the costs last year and received a quote for a scrap yard location in New Jersey. Printed yellow page directory The quote was for Scrap Yard X to be listed targeting a large NJ Metro Zone composed of approximately 2.7 Million people.(That’s the WOW factor). The scrap yard would be listed under Recycling Centers, Scrap Metals and Wholesale Recycling. Each category cost $328 per month.  If you add a Red Bolded Heading– add another $40 per month.  For our Customer X to appear in those same three categories on mobile devices that’s another $160 per month.

Sub Total = $528 per month

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Claim Your Online Business Listings

While it may sound like a daunting task to find all of your business listings online, it would be very valuable to claim them on various and popular sites so you can ensure that the information displayed is correct. While you are making your website or social media pages you are assuming visitors will just find you. What you have to remember is, if potential customers don’t know about your scrap yard, how will they find your company information. The simple answer is they will search online for the type of companies in their area.

claim your listingConsidering that around 43% of Google searches are for local businesses, it is important that your presence is strong and your contact information is correct.

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Why Yellow Pages Will Be Dead in 5 Years

Yellow Pages are hardly being printed any longer, because you can get any information needed digitally.  The Yellow Pages Digital options are yp.com, yellowpages.com,hibu,com, supermedia.com  and several other similar companies. If you’re purchasing a YP.com listing for your scrap yard, they’ve most likely ‘wowed’ you with big numbers.

All in all it can look extremely impressive and why wouldn’t you want to be included in one of the largest online networks available? But…

Why pay for everyone when all you want are scrappers and contractors ?

We investigated the costs last year and received a quote for a scrap yard location in New Jersey. yellow pages are dyingThe quote was for Scrap Yard X to be listed targeting a large NJ Metro Zone composed of approximately 2.7 Million people.(That’s the WOW factor). The scrap yard would be listed under Recycling Centers, Scrap Metals and Wholesale Recycling Centers. Each category cost $328 per month.  If you add a Red Bolded Heading– add another $40 per month.  For our Customer X to appear in those same three categories on mobile devices that’s another $160 per month.

Sub Total = $528 per month

Continue reading