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Tag: scrap metal

The Value of Participating in Free Trials

Free Trials available on the iScrap App

Most everyone has tested a new product or service through a trial. Maybe it was a gym membership,a news subscription, a diet program, computer service or online advertising program.

The key to trials is to actually use them during the testing period.

Make sure to experiment with different tools to see if the product or service is worth the overall investment.  For example, the iScrap App offers scrap yards the opportunity to create a premium scrap yard profile to connect with peddlers and recyclers online.  You’ll get a secure login to access our member only dashboard and detail your scrap yard information, link your social media and website and upload photo’s to further enhance your online listing.  For 30 days you can monitor your online activity, respond to customer requests and inquiries and update your material information as often as you like.

Whether its an iScrap App trial or another product or service, make sure to ask questions, and communicate if you have trouble and need assistance. Your host company can most likely trouble shoot any issue you’re having and by keeping them informed only helps them provide better  products and services.

If your trial time has run out and you didn’t get around to taking a deep dive to fully understand the value, contact the company and ask for additional time. Most companies will allow you to do so- as they want the opportunity to prove themselves and earn your business.

If you’ve tried a product in the past, consider trying it again. Companies that want to grow have to continually update their products and services to stay in business so most likely any bugs you may have experienced have been worked out since you’re last go-round.  And if price is the issue,  rather than walk away, ask if there are any other packages available that might be a better fit.  If you don’t ask, you’ll never know.

Help Local Customers Find Your Scrap Yard

Many scrap yards are situated on highways and main roads, but depending on the city ordinances, they sometimes restrict scrap yards and salvage centers to the outskirts of town in remote- hard to find locations.

Rather than hope that a customer can find your scrap yard, make sure to provide them with as many tools to get there.

Take These 3 Easy steps for Customers to Find Your Scrap Yard

1.  Signage


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Its simple and easy. Post easily visible signs along the entry roads.  Use your logo and company name and post along the road and at your entrance way. This is especially important if you took over another scrap yard’s location where there may be original signs with the former owners identification.

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Scrap Yard Online Marketing Tips

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The scrap metal industry is changing quickly. In the past, a scrap yard could base its success on two things, your location and personal relationships with customers.  Computers and the web have changed the recycling industry as well,from how customers find you, to how you process your receipts and document your inventory for theft law.

Building a website is just part of what needs to be done to have an online presence.

Effective online marketing is somewhat like a cocktail

You need several ingredients and different ratios to make it work. The mixture of search engine optimization, social media, and advertising can change based on who you’re serving.

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When it comes to online marketing, the scrap metal industry currently lags behind other industries by 5 or more years as its been a paper and pencil business for so long.

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Why You Need A Mobile Friendly Website


Satisfy your scrap yard customers with a mobile friendly site

Google recently changed the rules of search. Now if your website is  ” Mobile Friendly” or ” Responsive” your results will more likely appear on the first few pages of any mobile search results.

Our directory, iScrap App has become a widely used reference tool for peddlers and tradespeople who are looking for scrap yards in their local area or perhaps an unknown region they are working in.  In addition to having a free Mobile App, our website can be viewed on any internet device and we’ve got some strong mobile numbers to share with you.  Since our directory is Mobile Friendly our listings will be seen more often, and the web-skin products we offer are designed for mobile viewing as well. So if you haven’t upgraded your website for mobile use, you might not show up in scrap yard searches  where you may have been before.

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55% of SMB’s Don’t Have a Website Due to Fear of Technology

Customers look to Certify the Companies they do business with, and Having a Website Creates a Sense of Security

Google’s recent study showed that Snip20150203_4small business owner’s are slow in building a website due to their fear about technology. The Scrap Metal market is no different. When searching for scrap yards customers will most likely find unclaimed profiles on sites like Manta, and maybe even find negative reviews on Yelp.  As a business owner, If you’re looking to provide your customers with factual information you need to build a company website.

There are quite a few options to choose from and that’s when you may give up and walk away.  Do you hire a company that charges thousands to create your website? Do you create the site yourself, or hire a freelancer you may never cross paths with again?  Building a website is more than pulling pictures together, and putting your phone number and address online. There are technical details that need to be addressed by a specialist. Just as you know why you need to use an analyzer for stainless steel, web developers know how to create content and tags that will help your website be seen more often. You can’t just turn it on and walking away either, websites need to be updated regularly.

iScrap App can solve that dilemma for scrap yards as the company has a true understanding of the scrap metal market as well as being smart marketers.  In addition to listing your scrap yard as a preferred scrap metal yard, you can add a web-skin very cost effectively. For a set up fee of $250 and $60 per month you can have an online presence secured by a team of specialists.

You can view iScrap App demo webskin site for a single location here or for multiple locations here.


Related Topics:

9 Key Elements of a Successful Scrap Yard Website

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